Essence of London
Discover what makes London truly unforgettable.
Royal Heritage
Buckingham Palace, Tower of London and a thousand years of monarchy.
West End Theatre
The greatest concentration of world-class theatre anywhere on earth.
Markets & Pubs
Borough Market street food, Brick Lane spice and a pint in a proper pub.
Iconic London Experiences
The must-do experiences that define a trip to London.
About London
London is endlessly fascinating — world-class museums and galleries sit alongside medieval castles, royal palaces, vibrant markets and the best theatre.
Stand guard at the Tower of London, watch the Changing of the Guard, walk across Tower Bridge, or catch a West End show.
Royal London
Buckingham Palace, Tower of London, Kensington Palace and Windsor Castle.
West End Theatre
The world's greatest concentration of theatre — Shakespeare to cutting-edge new writing.
Free World-Class Museums
British Museum, Natural History Museum, V&A and Tate Modern — all free.
Food & Markets
Borough Market, Brick Lane, Brixton Market — London's food scene is unmatched.
Your Go-to London Guide
Everything you need to know before visiting London.
General Information
Currency is GBP (Pound Sterling). GMT timezone. Heathrow (LHR), Gatwick (LGW), Stansted (STN) and Luton (LTN) serve the city.
What to Eat
Sunday roast, fish and chips, pie and mash, full English breakfast, afternoon tea. Borough Market is a must.
Best Time to Visit
May–September for long days and mild weather. December is magical with Christmas lights and markets.
Arts & Culture
West End shows, the Globe Theatre, Tate Modern, V&A, British Museum and the Southbank Centre.
Top Places to Stay in London
Hand-picked hotels and accommodations.